Promotion of medicines

UnikMed Baltija offers a wide range of services to promote customer’s products in the CIS and Baltic markets, including development of a marketing strategy, shaping of demand for the product, work with opinion leaders as well as offering solutions aimed at reducing the cost of product promotion.

UnikMed Baltija can assist at any stage of the launch of the medicine in the CIS and Baltic markets: for new products we develop campaigns aimed at quantitative and qualitative growth of product awareness, coverage of a larger number of pharmacy chains, consolidation of product positions in the pharmaceutical market of the region; for a product already launched on the market, we offer constructive solutions to increase sales, minimize marketing costs, achieve leading positions in the corresponding niche of the pharmaceutical market, etc.

Promotion of the customer’s products includes:

  • development of an effective marketing strategy or optimization of the existing marketing strategy taking into account the specifics of local market;
  • shaping of demand for the customer’s products using the latest marketing tools and the most effective marketing techniques;
  • communication with regulatory authorities, commercial entities and opinion leaders;
  • work of medical representatives providing and spreading information about the products of the customer in pharmacy chains and among healthcare personnel of the relevant specialties, etc.